Low cost Android gadget wifi solely gives a compelling different for budget-conscious customers searching for a easy, dependable, and reasonably priced connectivity resolution. These units, designed for primary duties like searching, e-mail, and lightweight leisure, present an accessible entry level into the Android ecosystem with out breaking the financial institution. We’ll discover the options, market panorama, sensible functions, and consumer expertise, highlighting the advantages and limitations of this class of units.
This evaluation will delve into the perfect target market, detailing their wants and preferences. We’ll look at the widespread options, contrasting them with costlier fashions, and discussing the trade-offs between price and performance. The influence of restricted RAM and storage on consumer expertise will probably be mentioned, alongside the significance of battery life for these budget-friendly units. A complete overview of community connectivity, together with the significance of dependable Wi-Fi indicators and potential limitations, will probably be introduced.
We’ll additionally have a look at sensible functions for these units, exploring their suitability for schooling, leisure, and extra. Consumer expertise will probably be examined, together with help and upkeep choices. Lastly, we’ll examine these units to options and discover efficient advertising methods for reaching the target market.
Defining the Goal Viewers
An inexpensive Android WiFi-only gadget opens up a world of prospects for a various group of customers. These aren’t simply budget-conscious shoppers; they’re people searching for particular functionalities and a satisfying worth proposition. This group’s wants and preferences are essential to understanding the market and crafting efficient advertising methods.
Potential Buyer Profile
This target market is broadly outlined by a need for reasonably priced connectivity. College students, digital nomads, or people needing primary web entry, however with restricted price range, are key demographics. A good portion could also be in creating nations the place web entry could also be much less widespread or expensive. Moreover, these searching for a easy gadget for gentle duties like e-mail, social media, or primary internet searching are included.
They prioritize affordability and ease of use, usually in search of units with dependable efficiency at a worth level that matches their wants.
Typical Use Circumstances
- College students usually depend on these units for on-line analysis, attending digital courses, and staying linked with buddies. These units are good for finishing schoolwork, attending courses, and accessing instructional assets.
- Digital nomads would possibly use these units for gentle work, connecting with purchasers, or managing journey plans whereas on the go. The units are perfect for distant employees and freelancers who require primary web entry and communication capabilities.
- People in distant areas or creating nations would possibly use these units for accessing very important info, taking part in on-line communities, or connecting with family members. These units supply reasonably priced web entry to those that could not produce other choices.
Worth Sensitivity
Worth sensitivity is a significant component on this market. The target market is extremely receptive to aggressive pricing. They’re actively searching for the very best worth for his or her cash, and this consideration straight influences their buy selections. Many are in search of a tool that matches a strict price range, making worth the first figuring out issue. The affordability of the gadget performs an important function in attracting this particular shopper phase.
Worth Level Comparability
Worth Level | Options | Typical Specs | Instance Gadgets (Hypothetical) |
---|---|---|---|
$50-$70 | Primary WiFi connectivity, restricted storage, entry-level processor | 4GB RAM, 32GB storage, 5-inch display | “PocketNet 1” |
$70-$100 | Improved processor, barely extra storage, enhanced show | 6GB RAM, 64GB storage, 6-inch display | “ConnectPro 2” |
$100-$150 | Sooner processor, expandable storage, doubtlessly higher digicam | 8GB RAM, 128GB storage, 7-inch display, microSD slot | “GlobalLink 3” |
“Worth is paramount for this viewers. They are not in search of cutting-edge know-how; they’re in search of dependable, reasonably priced entry.”
Exploring System Options

Finances-friendly Android Wi-Fi-only units supply a compelling different to pricier fashions, however they arrive with trade-offs. Understanding these options and their limitations helps customers make knowledgeable selections. Realizing what you are getting on your cash is essential to satisfaction.These units usually prioritize affordability over top-tier specs, that means sure options are much less highly effective or much less complete. This can be a essential level to grasp when evaluating these units.
Frequent Options of Finances Android Wi-Fi-Solely Gadgets
These units usually include the necessities for primary duties, like searching the net, checking e-mail, and lightweight social media use. They regularly pack in a user-friendly interface and pre-installed apps, making them easy to arrange and use proper out of the field. Nevertheless, count on limitations in superior options.
Processor Efficiency and Affect
The processing energy of those units is straight tied to their worth. A lower-cost processor will seemingly result in a slower efficiency in comparison with a high-end chip, impacting duties like app loading and multitasking. This can be a key space of trade-off. For instance, a easy sport would possibly run easily, however a extra demanding sport would possibly lag or not run in any respect.
RAM and Storage Capability
Restricted RAM and storage capability are widespread constraints on price range Wi-Fi-only Android units. This impacts the variety of apps you may run concurrently and the quantity of information you may retailer on the gadget. For instance, in case you attempt to open a number of apps directly, you would possibly expertise slowdowns or app crashes. In the event you want vital cupboard space for music, images, or movies, you may seemingly want a microSD card to increase the gadget’s capability.
Battery Life Issues
Battery life is essential, particularly for units used on the go. Finances Wi-Fi-only Android units usually prioritize affordability over superior battery know-how. This implies you would possibly have to recharge extra regularly in comparison with units with extra superior energy administration capabilities. The battery life of those units will fluctuate relying on the mannequin, however usually, count on a extra average battery life than in costlier units.
Comparability with Extra Costly Choices
Costlier Android units usually boast sooner processors, bigger RAM and storage, longer battery life, and extra superior options like sooner knowledge switch charges and higher digicam capabilities. Nevertheless, the trade-off is considerably larger price.
Affect of Restricted Assets on Consumer Expertise
The restricted RAM and storage can noticeably influence the consumer expertise. Multitasking, working demanding apps, and storing giant recordsdata is perhaps difficult. This limitation is a crucial trade-off to think about when selecting a tool.
Processor Efficiency Abstract Desk
Processor | Affect on Efficiency | Typical Use Circumstances |
---|---|---|
Low-end Processor (e.g., Snapdragon 400 sequence) | Sluggish loading occasions, lag in multitasking | Primary internet searching, e-mail, gentle social media |
Mid-range Processor (e.g., Snapdragon 600 sequence) | Improved efficiency, however nonetheless limitations in demanding duties | Primary gaming, extra demanding apps |
Excessive-end Processor (e.g., Snapdragon 800 sequence) | Easy efficiency in most duties | Excessive-end gaming, video enhancing, demanding apps |
Analyzing the Market Panorama

The marketplace for budget-friendly Android Wi-Fi-only units is surprisingly vibrant, reflecting a relentless demand for reasonably priced connectivity. This sector is pushed by a necessity for primary cellular web entry with out the added expense of mobile knowledge plans. Understanding the competitors and the methods of varied sellers is essential to navigating this market.The present market is a dynamic mixture of established gamers and rising manufacturers, every attempting to carve a distinct segment.
High quality varies considerably, reflecting the value level, and shoppers want to concentrate on the trade-offs between price and options. This evaluation delves into the important thing rivals, highlighting their choices, and inspecting the essential function of on-line marketplaces in driving gross sales.
Key Opponents and Their Choices
A number of established manufacturers and up-and-coming producers are vying for a bit of this market. The competitors contains established names, identified for his or her reliability and broader product traces, in addition to new corporations centered on particular worth factors. This variety creates a assorted panorama of decisions for shoppers. As an illustration, some corporations prioritize efficiency, whereas others prioritize design or particular options like longer battery life.
High quality and Options Comparability
Evaluating the standard and options of various manufacturers reveals a variety. Some units excel in primary features, like internet searching and e-mail entry, however fall quick on extra demanding duties. Others could supply extra options, like a bigger display or extra storage, however at the next worth level. This can be a key consideration for shoppers selecting a budget-friendly gadget.
Contemplate a comparability of name X’s gadget with model Y’s providing, specializing in processing pace, display decision, and battery life.
The Position of On-line Retailers and Marketplaces, Low cost android gadget wifi solely
On-line retailers and marketplaces are very important on this market. They supply an unlimited choice of merchandise from completely different manufacturers, enabling shoppers to check costs and specs simply. On-line marketplaces additionally supply aggressive pricing and infrequently supply buyer evaluations, making it simpler for shoppers to evaluate product high quality earlier than buy.
On-line Marketplaces for These Gadgets
A wide range of on-line marketplaces supply these units, every with its personal strengths and weaknesses. Navigating these platforms will be advantageous for shoppers searching for the very best offers and evaluations. Here is a abstract of common on-line retailers specializing in one of these product.
Market | Strengths | Potential Drawbacks |
---|---|---|
Amazon | Huge choice, aggressive pricing, dependable delivery, buyer evaluations | Probably much less direct model management, excessive quantity of sellers |
eBay | Wide selection of costs and fashions, alternative for distinctive finds | Larger potential for scams or counterfeit merchandise, variable vendor reliability |
Newegg | Specialised electronics retailer, probably with direct help from producers | Might have much less choice in comparison with Amazon |
AliExpress | Extraordinarily aggressive pricing, numerous product vary | Transport occasions could also be longer, potential high quality considerations with much less established manufacturers |
Different Area of interest Marketplaces | Concentrate on particular sorts of units or manufacturers | Restricted choice in comparison with main marketplaces |
Evaluating Community Connectivity
These budget-friendly wifi-only Android units supply a compelling worth proposition, however their performance hinges closely on dependable community entry. Understanding how wifi impacts their efficiency is essential for making knowledgeable buying selections. From streaming to easy internet searching, a robust wifi connection is paramount for a clean consumer expertise.The interaction between wifi power, pace, and gadget options straight influences the consumer expertise.
This evaluation explores the nuances of wifi connectivity, highlighting each the benefits and limitations of those units in varied eventualities.
Affect of Wifi Connectivity on Performance
Wifi connectivity is the lifeblood of those units. With no steady sign, many options grow to be severely restricted or unusable. This contains accessing on-line companies, downloading content material, and even primary internet searching. A weak or intermittent connection can result in irritating delays, buffering, and finally, a poor consumer expertise.
Significance of Dependable Wifi Alerts for Completely different Use Circumstances
The reliability of the wifi sign is crucial, particularly for customers who depend on these units for duties demanding fixed connectivity. Contemplate a scholar utilizing the gadget for on-line studying or an expert needing fixed entry to e-mail and on-line functions. A persistently robust sign is important for uninterrupted workflow and productiveness. Equally, entertainment-oriented use circumstances, like video streaming or on-line gaming, require constant and high-speed connectivity to stop irritating interruptions and delays.
Potential Limitations of Wifi-Solely Gadgets in Particular Environments
These units excel in environments with dependable wifi entry, resembling houses or workplaces with established networks. Nevertheless, their limitations grow to be obvious in areas with spotty or weak wifi indicators, like public areas or areas with vital interference. Public wifi networks, whereas handy, usually have unpredictable efficiency, resulting in delays or dropped connections.
Comparability of Wifi-Solely Gadgets to Gadgets with Mobile Connectivity
Wifi-only units present a cheap different to their mobile counterparts. Nevertheless, the trade-off is the necessity for a dependable wifi community so as to function. Mobile units supply flexibility and mobility, permitting customers to attach no matter wifi availability. This mobility is a key benefit for customers who regularly transfer between areas or function in areas with restricted or no wifi entry.
The selection relies upon closely on the consumer’s typical atmosphere and utilization patterns.
How Community Velocity Impacts Consumer Expertise
Community pace considerably impacts the consumer expertise. A sluggish wifi connection can result in sluggish efficiency, extended loading occasions, and irritating buffering points. That is notably evident throughout actions that require steady knowledge switch, resembling downloading giant recordsdata, watching movies, or taking part in on-line video games. A sooner community interprets to a extra responsive and fascinating consumer expertise.
A consumer anticipating a clean and responsive expertise will seemingly be disenchanted with a sluggish community.
Assessing Sensible Functions
These budget-friendly, Wi-Fi-only Android units are surprisingly versatile. Their affordability and light-weight nature open up a world of prospects past easy internet searching. From streamlining on a regular basis duties to offering partaking instructional experiences, their sensible functions are quite a few and thrilling.These units excel in conditions the place a strong smartphone is not obligatory, and their particular options make them ideally suited for varied functions.
Their lack of superior capabilities, whereas seemingly limiting, truly permits for a extra centered and environment friendly use case. Consider them as devoted instruments quite than general-purpose units.
Use Circumstances for Completely different System Classes
These units will be categorized primarily based on their core features, making them good for particular functions. The secret is understanding their strengths and leveraging them in applicable environments.
System Class | Main Use Circumstances |
---|---|
Primary Web Entry | E mail checking, social media searching, primary internet looking, accessing information, gentle on-line buying. |
Academic Instruments | Interactive studying apps, accessing instructional web sites, digital textbook viewing, primary video conferencing for classroom interplay. |
Leisure Hubs | Streaming primary video content material, listening to music, taking part in easy video games, primary video chat with household and buddies. |
Distant Management Gadgets | House automation (easy duties), monitoring safety programs, remotely controlling home equipment, entry to sensible house programs. |
Academic Suitability
These units are wonderful for primary instructional actions. Their easy interface and concentrate on core functionalities make them ideally suited for youthful learners and those that want a simplified studying atmosphere. They’re completely fitted to instructional functions emphasizing content material entry quite than complicated processing. As an illustration, they are often utilized in school rooms to show instructional supplies or allow college students to entry studying platforms.
Leisure Functions
Their simplicity makes them wonderful for informal leisure. Streaming primary movies, listening to music, and taking part in easier video games are all inside their capabilities. They’re good for a fast dose of enjoyment, offering a streamlined and uncomplicated leisure expertise. These units excel at offering accessible, enjoyable leisure with out the distractions of complicated options.
Illustrating Consumer Expertise: Low cost Android System Wifi Solely
Getting your palms on a budget-friendly, wifi-only Android gadget is like stepping right into a digital world with a novel persona. It is a refreshing tackle know-how, stripping away the bells and whistles to concentrate on important performance. The expertise may not be the identical as a high-end smartphone, nevertheless it gives a definite and worthwhile strategy for sure customers.This part dives into the day-to-day utilization of those units, inspecting each their strengths and shortcomings.
We’ll have a look at how the consumer interface impacts the general expertise and the influence of restricted storage on knowledge administration. Count on an easy breakdown of the usability, full with a sensible information to widespread duties.
Typical Consumer Expertise
The consumer expertise on these units is usually easy and intuitive. Navigation is straightforward, primarily centered on touchscreen interactions. Whereas missing superior options, the expertise stays accessible to customers acquainted with primary Android operations. The first focus is on core features like internet searching, e-mail, and primary social media interplay. A major a part of the expertise hinges on the consumer’s consolation degree with easier interfaces.
Strengths of the Consumer Interface
The interface, designed for simplicity, excels in ease of use. Menus are clearly laid out, and icons are easy. This usually interprets to a faster studying curve for brand spanking new customers. The clear design minimizes distractions, permitting customers to concentrate on the duty at hand. Touchscreen responsiveness, although not all the time lightning-fast, is normally enough for primary interactions.
Weaknesses of the Consumer Interface
The constraints of the gadget usually manifest within the consumer interface. Animations and transitions could also be much less polished than on higher-end fashions. The shortage of superior options like multitasking can really feel restrictive. The show decision, if decrease than anticipated, would possibly influence the visible attraction and readability, particularly for content material with high quality particulars.
General Usability
The general usability is extremely depending on the precise gadget mannequin. Whereas typically user-friendly, complicated duties would possibly require extra effort and time in comparison with high-end units. A well-designed interface is important for ease of use and minimizes frustration. A vital facet is the consumer’s prior expertise with related Android working programs.
Primary Duties
These units are completely fitted to primary day by day duties. Here is a easy information to widespread actions:
Activity | Step-by-Step Directions |
---|---|
Connecting to Wi-Fi | Open Wi-Fi settings, choose community, enter password. |
Searching the net | Open internet browser, kind in URL, navigate pages. |
Checking e-mail | Open e-mail software, log in, view messages. |
Making a name (if obtainable) | Open cellphone app, dial quantity, press name button. |
Affect of Restricted Storage
Restricted cupboard space can considerably have an effect on knowledge administration. Customers have to be conscious of file sizes and often delete pointless recordsdata to stop storage points. Cloud storage choices grow to be essential on this state of affairs. The consumer expertise usually entails selecting between retaining recordsdata domestically or utilizing cloud storage. Cloud storage is usually a lifesaver for saving recordsdata and paperwork.
Inspecting Help and Upkeep
Navigating the digital panorama is usually a rollercoaster, particularly when coping with budget-friendly tech. Understanding the help ecosystem behind your low-cost Android wifi-only gadget is essential to a clean trip. This part delves into the realities of help, troubleshooting, and the essential function of consumer manuals in maximizing your gadget’s lifespan.The help panorama for budget-friendly Android units is usually a mix of on-line assets and restricted in-person help.
This usually necessitates a proactive strategy from the consumer to troubleshoot widespread points. Producers’ various ranges of help play a crucial function within the general consumer expertise.
Help Choices Out there
A complete help technique encompasses quite a lot of channels. Producers usually supply on-line boards, FAQs, and typically even primary video tutorials. These digital assets are regularly the primary line of protection for customers encountering minor points. Nevertheless, the provision and high quality of those assets can fluctuate considerably between manufacturers.
Troubleshooting Frequent Points
Environment friendly troubleshooting hinges on a methodical strategy. The preliminary step entails rigorously figuring out the issue. Detailed documentation of signs, resembling error messages, intermittent conduct, or connectivity issues, is important for efficient help. Utilizing engines like google to seek out related consumer experiences will be invaluable in diagnosing the problem. Keep in mind, trying to find s associated to your gadget mannequin and the precise downside is crucial for locating related options.
Producer Help Comparisons
Completely different producers supply distinct ranges of help. Some could prioritize on-line assets, whereas others would possibly supply extra strong boards and doubtlessly cellphone help, albeit restricted. Thorough analysis into the help status of a specific model is essential. Contemplate the producer’s historical past with product updates and responsiveness to buyer suggestions to make an knowledgeable selection.
Significance of Consumer Manuals
Consumer manuals, usually underestimated, are a worthwhile useful resource. They supply essential particulars concerning the gadget’s operation, troubleshooting, and security precautions. A transparent and concise consumer guide is usually a game-changer, serving to customers keep away from widespread pitfalls and perceive the nuances of their gadget. It acts as a vital reference information all through the gadget’s lifespan.
Frequent Issues and Options
| Downside | Potential Answer ||——————————————-|——————————————————————————————————————————————————————————————————————-|| Wifi connectivity points | Verify the wifi password, make sure the router is functioning appropriately, and restart each the gadget and router.
Attempt connecting to a special wifi community. If the issue persists, seek the advice of on-line boards or the consumer guide. || Sluggish efficiency | Guarantee ample cupboard space is out there. Shut pointless functions, and take a look at a smooth reset.
If the problem persists, take into account a manufacturing facility reset (all the time again up knowledge first). || System will not activate | Verify the battery connection.
If the battery is totally depleted, try charging the gadget. If charging does not resolve the problem, seek the advice of on-line boards or the consumer guide. || Functions not launching or crashing | Make sure the app is appropriate with the gadget.
Clear app cache and knowledge. If the issue persists, replace the app or attempt a special software. |
Exploring Options and Comparisons
Stepping exterior the field of a easy Wi-Fi-only Android gadget opens a world of prospects and trade-offs. This exploration considers options, from budget-friendly characteristic telephones to versatile tablets, serving to you weigh the professionals and cons of every possibility. Understanding the cost-benefit evaluation is essential to creating the only option on your particular wants.The market gives a spectrum of units, every tailor-made to a novel set of necessities.
Evaluating a primary Android cellphone to a characteristic cellphone or a pill reveals the strengths and weaknesses of every class, permitting for knowledgeable selections. This comparability will illuminate the benefits and drawbacks of every, emphasizing the essential facet of cost-effectiveness in every state of affairs.
Evaluating Value-Efficient Gadgets
A vital component in selecting a tool is its cost-effectiveness. A easy Wi-Fi-only Android cellphone is perhaps enticing for its affordability, however its limitations in performance have to be thought of. Characteristic telephones, usually even cheaper, present primary communication capabilities however lack the intensive options of Android units. Tablets, alternatively, supply extra complete performance and a bigger display, however at the next worth level.
Characteristic Telephone Evaluation
Characteristic telephones are a traditional selection for budget-conscious customers. Their power lies of their simplicity. They excel in primary duties like making calls, sending texts, and searching easy web sites. This simplicity interprets to decrease costs and a extra predictable consumer expertise, ideally suited for people who primarily want primary communication instruments. They provide a exceptional stability between affordability and performance.
Pill Options
Tablets current a compelling different, particularly for these needing a bigger display and extra intensive performance. Their bigger shows are good for multimedia consumption, gaming, and common productiveness duties. Nevertheless, tablets usually include the next price ticket than their easier counterparts.
Detailed Comparability Desk
System Kind | Strengths | Weaknesses | Value | Appropriate Use Circumstances |
---|---|---|---|---|
Low cost Android System (Wi-Fi solely) | Reasonably priced, primary Android expertise | Restricted performance, doubtlessly sluggish processing | Low | Primary web searching, e-mail, gentle social media |
Characteristic Telephone | Extraordinarily reasonably priced, easy interface | Restricted apps, outdated know-how | Lowest | Important communication, primary duties |
Pill | Giant display, versatile performance | Larger price, doubtlessly extra power-hungry | Medium to Excessive | Media consumption, productiveness, gaming |
Commerce-offs and Issues
The choice hinges on a cautious analysis of trade-offs. A characteristic cellphone is perhaps ideally suited for somebody solely needing primary communication, whereas a pill is perhaps the higher selection for intensive multimedia consumption or productiveness. The fee-benefit evaluation, coupled with particular person wants, ought to drive the choice course of. Contemplate your utilization patterns and prioritize your important features when making the selection.
Value-Profit Evaluation
The fee-benefit evaluation is an important a part of the decision-making course of. A characteristic cellphone’s affordability is unmatched, however its restricted performance would possibly hinder extra demanding duties. A pill, alternatively, gives vital versatility however comes with the next worth. An inexpensive Android gadget balances price and options, however it might fall quick in some functions.
Weighing these elements is crucial in figuring out essentially the most appropriate gadget.
Producing Advertising and marketing Methods

Unlocking the potential of an inexpensive Android WiFi-only gadget requires a savvy advertising strategy. Concentrating on the precise viewers, emphasizing worth, and using the precise channels are essential for achievement. This part dives into crafting compelling methods for a product that provides substantial worth at a horny worth level.
Figuring out Goal Buyer Segments
The target market for an inexpensive Android WiFi-only gadget is multifaceted. College students, budget-conscious people, vacationers, and people searching for a primary, but useful, web connection all fall inside this group. Completely different advertising campaigns ought to resonate with every phase’s particular wants and wishes. As an illustration, college students would possibly reply higher to adverts highlighting the gadget’s affordability and portability for tutorial use.
Vacationers, alternatively, is perhaps attracted by options like simple setup and dependable web entry for staying linked whereas on the go.
Crafting Compelling Messaging
The important thing to success is highlighting the worth proposition. As an alternative of focusing solely on the low worth, emphasize the gadget’s practicality and ease of use. Emphasize the pace and reliability of the WiFi connection for seamless searching and streaming. Showcase its affordability compared to different related units, emphasizing the superior worth proposition. This strategy appeals to the target market’s need for high quality with out breaking the financial institution.
Aggressive Pricing Technique
Aggressive pricing is important. Conduct thorough market analysis to grasp competitor choices and pricing methods. Analyze the options and functionalities of comparable units to determine a transparent benefit. Set the value strategically to draw prospects whereas sustaining profitability. A well-defined pricing technique permits the product to face out in a crowded market.
Advertising and marketing Channel Choice
Selecting the best channels to achieve the target market is crucial. Leveraging on-line platforms like social media and engines like google is paramount. Contemplate working focused promoting campaigns to achieve particular demographics and pursuits. Partnering with related on-line retailers and influencers can amplify the attain of promoting efforts.
Advertising and marketing Channel | Goal Viewers | Particular Techniques |
---|---|---|
Social Media (Fb, Instagram, TikTok) | College students, younger adults, budget-conscious people | Focused adverts, user-generated content material campaigns, influencer collaborations |
Search Engine Advertising and marketing (SEM) | People actively trying to find reasonably priced WiFi units | Paid search adverts, optimization |
On-line Retailers (Amazon, eBay) | Wide selection of shoppers, notably budget-conscious patrons | Product listings, strategic product placement, promotional gives |
E mail Advertising and marketing | Present prospects, potential leads | Focused e-mail campaigns, newsletters, promotional gives |
Demonstrating Worth for the Worth
Highlighting the options and functionalities that justify the value level is essential. Emphasize the gadget’s lengthy battery life, user-friendly interface, and strong connectivity for a seamless web expertise. Present clear and concise product descriptions that showcase the worth proposition. Embody testimonials and evaluations from glad prospects to construct belief and credibility. Showcase the gadget’s worth in a tangible means that speaks on to the target market’s wants.